Digital Commerce Blog.

Category: Kommunikation, Menschen

New Game, Familiar Face

Written by Matthias Föckeler on Aug 4, 2020 2:39:48 PM

Fresh Breeze in the Hamburg Office

Corona crisis? No reason for us to bury our heads in the sand. Be even nicer if we were intimidated by it. Right now, we're putting the brakes on: Our agency in Hamburg has a new member. Finally the 'Nordlichter' have a fresh trainee in their team. It's about time, after the Göttingen team presented a good performance last year.

At the beginning of July Luisa Igney landed at the Blackbits - again! An earlier internship seems to have left a positive impression on her as well - she is not the first to return after an internship. Of course, this has long been noted as a big compliment in our secret diary! But back to Luisa:

Category: Kommunikation, Recht, Digital Commerce

What Should a Cookie Banner Look like Today?

Written by Matthias Föckeler on Jun 22, 2020 11:26:53 AM

Current ruling of the BGH

Not only since the DSGVO came into force in 2018 the question of the design of legally compliant cookie banners has led to some question marks. But especially as a website or shop operator it is essential to be on the safe side at this level. Anyone who does not want to run the risk of being warned for formal errors is faced with the task of implementing the current guidelines as quickly as possible.

Category: Kommunikation, Menschen, Digital Commerce, Prozesse, Kontinuierliche Weiterentwicklung

Organized like Spotify: How We Use Agile Methods to Keep Customers and Employees Happy

Written by Anett Michael on Jun 16, 2020 3:44:44 PM
  • How can we, as a company, adapt flexibly to changing requirements and order volumes?
  • As a growing company in a rapidly changing business, how do we ensure efficient work, good communication, and knowledge exchange?

Category: Menschen, Digital Commerce, Digital Marketing

Online and Offline in the Fast Lane: Bikeleasing Service Celebrates Successful Business Year

Written by Anett Michael on Jun 9, 2020 10:43:05 AM

Cycling to work in a sustainable, stress-free and healthy way - the Dienstrad concept is becoming increasingly popular. Our partner and customer Bikeleasing-Service GmbH & Co KG also benefits from this trend. The provider from Uslar has greatly expanded its team this year and has been able to make a name for itself as one of the top providers of bicycle leasing with its reliable service and attractive conditions for bicycle dealers, companies and employees.

Category: Menschen, Digital Commerce, Infrastruktur, Kontinuierliche Weiterentwicklung

We Are Growing - Now Also Internationally!

Written by Lisa Kleffner on Jun 9, 2020 8:21:04 AM

"The shortage of IT experts has long since affected not only the IT industry, but the entire economy as well as administration, authorities and science", explained Bitkom President Achim Berg in the Handelsblatt vom 28.11.2019. Every vacant position costs sales, burdens the ability to innovate and slows down the digital transformation.

Category: Digital Commerce

With Pimcore and xt:Commerce to an Appealing E-Commerce Platform

Written by Lisa Kleffner on Jun 8, 2020 10:02:25 AM

The bicycle and fitness retailer Fitstore24 operates not only a stationary trade, but also an online shop with a comprehensive range of bicycles and accessories as well as other fitness related articles.

Category: Menschen, Digital Commerce

Our First Site Manager in Kiev

Written by Lisa Kleffner on Jun 8, 2020 9:52:17 AM

In January 2020, we were able to recruit a location manager with extensive know-how for our first branch in Kiev: Alexander Strizhakov is the head of our staff in Kiev, he coordinates the expansion of the team and manages it. The Ukrainian draws on his many years of experience as a client advisor and risk manager. With his "nothing is impossible" attitude, problem solving is his main focus. Alexander makes sure that the work processes are correct and trouble-free.

Category: Menschen, Digital Commerce

Further Growth in Frontend Development

Written by Lisa Kleffner on Jun 8, 2020 9:34:52 AM

We are pleased to welcome another addition to our new development team in Kiev: Yaroslav Sayenko will be responsible for our German and international customers in the future and will be dedicated to the development of sophisticated web applications. The developer has two and a half years of professional experience and skills in jQuery, CSS and HTML. His greatest passion is Single-Page-Applications like Vue.js and React.js.

Category: Digital Commerce, Digital Marketing

Interactive infographic supports CRB in acquiring new customers

Written by Anett Michael on May 22, 2020 11:18:45 AM

Asbestos in old floor coverings, adhesives, electrical appliances and many other places in the household – CRB Analyse Service GmbH is an expert in this field and examines materials for asbestos contamination on behalf of its customers.

Category: Digital Commerce

Virtual Fair: Win and Inspire Customers

Written by Matthias Föckeler on May 19, 2020 10:44:40 AM

How Companies Take New Paths in the Crisis

Extraordinary circumstances require new ideas and a change of direction. Clearly, this is a new case for Team Blackbit!

Category: Menschen, Digital Commerce, Kontinuierliche Weiterentwicklung

New Power in the Project Management Team

Written by Matthias Föckeler on May 15, 2020 12:29:24 PM

Gabi Hebenstreit is the new power woman at the Blackbits and supports the project management team with heart and mind since April 2020 - by the way, a women's bastion in our house! #powerwomen

Category: Kommunikation, Digital Commerce, Marke & Marketing, Kontinuierliche Weiterentwicklung, Brand & Marketing

Website-Relaunch Made for and by Blackbit

Written by Matthias Föckeler on May 14, 2020 12:24:33 AM

Our Method for an Outstanding User Experience 

It is beautiful, our new agency homepage, there is already a little bit of pride in it! Note to the developers and designers: Great job! A little praise to us is allowed at this point, because after the hard work for our new location in Kiev, our newly designed website finally sees the light of day. And it was a great effort to realize this relaunch beside our daily job.

Of course, the relaunch is not just for the sheer joy of it: one could rather say it is a milestone that now transports our internal development to the outside world - yes, that's actually very good! 

We have developed further, are taking the next step into the digital future and want you to experience what we mean by outstanding user and brand experience. A simple and noble Responsive Design meets content-rich and well-organized content. Of course we remain true to existing values and continue to place people as users, our business partners and employees at the centre of our actions. All this, wrapped up in a new garment in our corporate design, promises to be a successful start into an exciting and thrilling future!
What we want to express with our fresh website and what technical innovations are behind it, we will be taking a closer look at in a small series of articles in the near future:

If you want to stay up to date, simply subscribe to the newsletter on the right.

Category: Digital Commerce, Marke & Marketing, Digital Marketing, Brand & Marketing

High scalability and flexibility at website level with Pimcore

Written by Matthias Föckeler on Apr 1, 2020 5:41:20 PM

In the course of the website relaunch of the hotel to the north, our client HRG Hotels from Berlin had concrete ideas and requirements, which required a good portion of creativity from our development team. A challenge that we gladly accepted!

Category: Processes

Netid: The Alternative to the Dying Cookie

Written by Lisa Kleffner on Mar 3, 2020 4:26:28 PM

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on the data protection and privacy of internet users. The Süddeutsche Zeitung wrote already in 2017: "Media and advertising industry feel threatened.", because potential customers could be lost with the cookie. In its article Death of the cookie, OMR, the citizens whose data are to be protected. E must therefore urgently find an alternative with which advertisers can advertise in a legally compliant manner.

Category: Processes

New Full Stack Developer in the Blackbit Team

Written by Lisa Kleffner on Feb 28, 2020 1:36:24 PM

Since the beginning of October Jan Wieland supports us as a full stack developer. Since 1985, almost all facets of IT have been on his way. For example, he worked in IT support at TÜV or in PC production at Siemens. At Blackbit the all-round developer uses his know-how in front- and backend development. His focus is on both backend functionality and user-friendly handling in the frontend.

Category: Processes

The Most Valuable Pimconaut 2019 Works at Blackbit

Written by Anett Michael on Feb 28, 2020 1:36:21 PM

At this years Pimcore Inspire Conference in Salzburg our developer Jan Walther was awarded as Most Valuable Pimconaut of the Year 2019. With this award he is honored for his special engagement in the Pimcore community: Of the more than 200 developers who already work regularly on the open source project, Jan Walther has submitted the most and most influential GitHub contributions to Pimcore.

Category: Processes

Advertising That Goes Astray?

Written by Lisa Kleffner on Feb 28, 2020 1:35:59 PM

If you follow the debate on the use of personalized advertising, two topics keep coming up: Cookies and >span>  artificial intelligence (AI). While cookies are the technical basis for the delivery of personalised advertising, the AI aims to optimise advertising. In this context, the question arises as to what targeted advertising on the Internet should look like in the future, as cookies are gradually becoming obsolete.

Category: Processes

New Frontend Developer in Team Kiev

Written by Lisa Kleffner on Feb 28, 2020 1:35:57 PM

With in our Blackbit family we introduce Vitalii Buga as frontend developer of our new Ukrainian team. With a degree in computer science and several years of professional experience, the Ukrainian uses his extensive knowledge of web applications in frontend development. Vitaliis' goal of making the user experience and the functionality behind it as user-friendly as possible finally brought him to the frontend. 

Category: Kommunikation, Kontinuierliche Weiterentwicklung, Processes

With Internal Ticketing for an Attractive User Experience

Written by Lisa Kleffner on Dec 18, 2019 1:20:00 PM

Hamburg@work | Digitalcluster.Hamburg, the largest cross-industry networker in the North, offers a platform where entrepreneurs, players and opinion leaders can exchange ideas on all aspects of digitisation. The aim is to think outside the box and discuss experiences, objectives and problems. In order to realise this online and onsite, Hamburg@work offers its members the possibility of booking various events. And we have transformed this ticketing - naturally, to offer members a more pleasant user experience.

Category: SEA, Digital Marketing

Extension of TV Campaigns: Smart Remarketing for CRB

Written by Lisa Kleffner on Dec 16, 2019 12:00:00 PM

The chemical laboratory CRB Analyse Service GmbH has been on a steady growth course for years and already successfully uses various digital marketing channels. In order to increase the target group, the Hardegs-based company now relied on TV advertising for the first time and commissioned Blackbit to create an advertising spot.

Category: Kommunikation, Menschen, Kontinuierliche Weiterentwicklung

Another Addition to the Social Media & Content Team

Written by Anett Michael on Nov 27, 2019 11:12:00 AM

Matthias Föckeler is trainee number two and since mid-November one of the chicks in the team. Whereby: At 34 years of age no longer quite a chick, the self-proclaimed all-rounder brings with him very different professional experiences: Whether as journalist or Texter for different on-line formats within the nourishing range, its love for the language accompanies the studied sport and nourishing scientist already its whole life. To make complicated understandable, is thereby one of its favourite tasks. In a charming way, he also garnishes dry topics with the necessary spice.

Category: Köpfe & Verbände

Blackbit at the Talent Festival 2019 - in Search of New Talents

Written by Lisa Kleffner on Nov 25, 2019 12:15:00 PM

On November 13, Emre Gül and Alexander Bretfeld from our capital city office went to the halls of the Fraunhofer Heinrich Hertz Institute at Salzufer Berlin in search of reinforcement for our team. After companies from the games and film/TV industry had introduced themselves the day before, various companies from the advertising and digital industries were now allowed to present themselves at the Talent Festival of the media:net berlinbrandenburg network.

In a seven-minute presentation, our Berlin location manager Alexander Bretfeld introduced our agency, Blackbit projects and our open positions. After the presentation, students, alumni and job seekers had the opportunity to get to know us and our philosophy in a personal conversation, discuss details and make contacts.

"In fact, we had some good discussions and I have already received the first applications", said Alexander Bretfeld. We are already excited to see which new talents we will soon be able to welcome on board.

Even in search of an exciting new job? Click here for our current job advertisements: 

Discover your dream job at Blackbit

Category: Kommunikation, Menschen, Kontinuierliche Weiterentwicklung

New Addition to the Text & Social Media Division

Written by Anett Michael on Nov 21, 2019 11:21:00 AM

Lisa Kleffner is not really new at Blackbit: In 2007, the native of Eichsfeld already completed an internship in our agency. 12 years and a master's degree later, she now joins our team and starts at Blackbit as a trainee in the area of social media, text and content. Her interest in learning new things in a focused way will also enrich Blackbit clients in the future. Text-safe she maintains the social media presence of our clients and develops ideas for representation by means of image, text and video formats.

Category: Menschen

"Dickes B, oben an der Spree"

Written by Lisa Kleffner on Nov 20, 2019 1:23:00 PM

"In summer you do well and in winter it hurts [...]". And although summer is already over, the Blackbits have dared to make Berlin unsafe in winter. After an entertaining bus or train ride and a lunch together, the Blackbit team tried to keep Berlin's traffic on track:

Category: Processes

Video Ads: How to Use Youtube for Your Business Success

Written by Stefano Viani on Aug 29, 2019 3:49:34 PM

Advertise on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is still hardly perceived as an attractive advertising medium. Wrongly so, in our opinion. That's why we have opened up YouTube as an additional communication channel for our client CRB Analyse GmbH and here we provide an insight into the most important aspects of YouTube advertising.

Category: Processes

From Start-Up to Marketing Agency

Written by Anett Michael on Aug 29, 2019 3:49:05 PM

After having breathed start-up air for over a year, Dennis Tzscheetzsch has now joined Blackbit in search of personal development and new challenges. As an SEA expert he is now strengthening our online marketing team.

Category: Processes

From School Trainee to Senior Developer

Written by Anett Michael on Aug 29, 2019 3:49:04 PM

Our developer office is filling up! Christoph Klöppner joins the Blackbit team from now on. With over 20 years of professional experience in the field of application development, the certified computer scientist implements a wide variety of web projects based on the digital commerce framework Pimcore.

Category: Processes

Lossless Transformation of Data Models Into Pimcore

Written by Anett Michael on Aug 29, 2019 3:49:03 PM

Perfectly structuring product and customer data for the online shop, marketing channels and sales processes is no easy task. When creating a data model, numerous factors must be taken into account so that the data can be efficiently maintained and stored and processed with high performance.

Category: Processes

Why IT-Projects Fail in the Context of Digitalization

Written by Anett Michael on Aug 29, 2019 3:49:02 PM

In times of digitalisation, society, technology and customer requirements are changing at an unprecedented speed. In order to keep pace with these rapid developments and differentiate themselves from competitors, more and more companies are launching their own projects to modernize their IT architecture. But what requirements will IT systems have to meet in the future? And how is a project to be managed in order to make the company's work culture sustainable?

Category: Processes

Rohde tames extensive product data with PIM system and table configurator

Written by Anett Michael on Aug 29, 2019 3:49:00 PM

Rohde AG supplies industrial companies all over the world with a variety of industrial handles, surface technologies, mechanical processing and pipe connections. Such a wide range of products also means a large amount of different product data for the company, which needs to be maintained for web presence, catalogues etc. For its new website and online catalogue, Rohde therefore wanted a data model that would ensure the structure, order and clarity of the product data and enable simple central maintenance of the data records.

Category: Processes

New Frontend Developer for Our Hamburg Office

Written by Anett Michael on Aug 29, 2019 3:48:57 PM

The Blackbit office in Hamburg is slowly filling up: Since the beginning of July, Dirk Hedtke has been supporting us in frontend development from our northernmost location. The studied media designer brings his trained eye for web design and usability mainly from his work for a well-known music TV station. For twelve years, as senior online producer, he was in charge of the channel's website and was involved in five relaunches. He then worked as a front-end developer for a media services provider for the sports and entertainment industry and - looking for a more attractive employer - finally ended up at Blackbit.


Concentrated Digital Commerce Know-How for Our Customers

Written by Anett Michael on Aug 29, 2019 3:48:56 PM

In times of digitalization and the associated changing customer requirements, many companies find it difficult to focus on the essential and to keep up with current developments. In order to support companies even more effectively in the future in the successful development of their online business, we have brought Alexander Bretfeld into the team.

Category: Processes

Amazon & Co: Why There Is No Way Around Marketplaces for Traders

Written by Anett Michael on Jun 13, 2019 3:48:00 PM

90 % of German consumers have also already shopped at Amazon, 35 % even use the Amazon Prime premium program (source: Pwc study "Total Retail 2017").

Category: Processes

Internet Agency Ranking 2019: Blackbit Rises 10 Places

Written by Anett Michael on May 21, 2019 3:48:00 PM

In the freshly published Internet agency ranking 2019 Blackbit has risen ten places compared to the previous year and now occupies 113th place. We were able to increase our turnover last year by 18.8%, although the team has shrunk by 14.3%. This makes us one of the revenue winners of providers of our size: in the subranking of the fastest growing agencies with at least five employees and revenues below 2.5 million euros, we have reached 10th place.

Category: Processes

Blackbit Is a Member of the Network Media:Net Berlinbrandenburg E.V.

Written by Anett Michael on Apr 17, 2019 3:49:00 PM

The network media:net berlinbrandenburg e.V. is one of the largest regional networks of the media, creative and digital industries. We are now a member of this network and, together with about 400 other companies in the creative industries, ensure that our interests are represented at the location. Furthermore, together we carry the strength and importance of the industry to the outside world.

Category: Processes

BVDW Guide: The 8 Stages of Connected Commerce

Written by Anett Michael on Mar 14, 2019 3:49:00 PM

E-commerce has long since ceased to be a new trend, but has become an integral part of the retail trade - and continues to grow in importance: while stationary trade will only grow by around 1% in 2018, online retail will generate almost 10% more sales than in the previous year (source: Handelsverband Deutschland).

Category: Processes

Know-How Confirmed: Google Ads Certification Mobile Advertising for Blackbit Sea Experts

Written by André Reß on Mar 5, 2019 3:49:00 PM

Our SEA experts Claas Janssen and Christian Engelmann have successfully passed the Google Ads exam mobile advertising and have now officially proven their know-how in this area.

Category: Processes

Identity-Based Brand Management: From the Inner Core to a Successful Brand

Written by Stefano Viani on Mar 30, 2017 3:49:00 PM

Brand: More Than Just a Logo

A brand is not only the logo or the name of a company. It is the sum of all the individual parts: both the image of oneself and of others. In order o retain customers in the long term , you have to differentiate yourself from the competition. The appearance as an outer shell serves the purpose of recognition. But brands today are so much more than just the home for products and services, because with the purchase the customer receives a promise of values as an extra on top. That is why brands not only provide information, but also give orientation in times of oversupply and disorientation. Many people lack the support: Who do I want to be? What do I want to represent? Who do I want to distinguish myself from? As brands are managed more emotionally today, it is possible to fill this gap. There are two ways to differentiate a brand from the competition:

Category: Processes

Digital Commerce Replaces E-Commerce

Written by Stefano Viani on Mar 15, 2017 3:49:00 PM

Using the online shopping list in the supermarket, ordering clothes from the couch comfortably via tablet and picking them up in the store or ordering a food box including recipes for home on the Internet - more and more consumers prefer a combination of online and offline purchases. It's not important to customers which channels they use to get the products they want, they want a convenient, seamless shopping experience.

Category: Processes

xt:Commerce 5 Demo: Test new shop backend now

Written by Anett Michael on Jul 26, 2016 4:39:29 PM