Digital Commerce Blog.

Anett Michael

Über Anett

Anett Michael ist erfahrene Bloggerin für verschiedenste Themenbereiche des Online-Marketings, verfasst aber auch Texte für Webseiten und Online-Shops. Neben suchmaschinenoptimierten Webtexten formuliert sie außerdem wirksame Anzeigentexte für effektives Suchmaschinenmarketing. Als Fachfrau für Social Media-Aktivitäten fühlt sie sich zudem auf sämtlichen sozialen Plattformen zu Hause und entwirft knackige Posts für Kunden.

Über Blackbit

Die Blackbit digital Commerce GmbH bietet Lösungen rund um klassische Werbung, Online-Handel, Marketing, PR, SEO und Social Media. Die 1989 gegründete Agentur realisiert bereits seit über 15 Jahren erfolgreiche E-Commerce Projekte im B2B- und B2C-Bereich. Neben dem Hauptsitz in Göttingen ist Blackbit auch mit Büros in Berlin und Hamburg vertreten und sorgt mit 40 Mitarbeitern online und offline für Absatz.

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Latest Articles

Category: Kommunikation, Menschen, Digital Commerce, Prozesse, Kontinuierliche Weiterentwicklung

Organized like Spotify: How We Use Agile Methods to Keep Customers and Employees Happy

Written by Anett Michael on Jun 16, 2020 3:44:44 PM
  • How can we, as a company, adapt flexibly to changing requirements and order volumes?
  • As a growing company in a rapidly changing business, how do we ensure efficient work, good communication, and knowledge exchange?

Category: Menschen, Digital Commerce, Digital Marketing

Online and Offline in the Fast Lane: Bikeleasing Service Celebrates Successful Business Year

Written by Anett Michael on Jun 9, 2020 10:43:05 AM

Cycling to work in a sustainable, stress-free and healthy way - the Dienstrad concept is becoming increasingly popular. Our partner and customer Bikeleasing-Service GmbH & Co KG also benefits from this trend. The provider from Uslar has greatly expanded its team this year and has been able to make a name for itself as one of the top providers of bicycle leasing with its reliable service and attractive conditions for bicycle dealers, companies and employees.

Category: Digital Commerce, Digital Marketing

Interactive infographic supports CRB in acquiring new customers

Written by Anett Michael on May 22, 2020 11:18:45 AM

Asbestos in old floor coverings, adhesives, electrical appliances and many other places in the household – CRB Analyse Service GmbH is an expert in this field and examines materials for asbestos contamination on behalf of its customers.

Category: Processes

The Most Valuable Pimconaut 2019 Works at Blackbit

Written by Anett Michael on Feb 28, 2020 1:36:21 PM

At this years Pimcore Inspire Conference in Salzburg our developer Jan Walther was awarded as Most Valuable Pimconaut of the Year 2019. With this award he is honored for his special engagement in the Pimcore community: Of the more than 200 developers who already work regularly on the open source project, Jan Walther has submitted the most and most influential GitHub contributions to Pimcore.

Category: Kommunikation, Menschen, Kontinuierliche Weiterentwicklung

Another Addition to the Social Media & Content Team

Written by Anett Michael on Nov 27, 2019 11:12:00 AM

Matthias Föckeler is trainee number two and since mid-November one of the chicks in the team. Whereby: At 34 years of age no longer quite a chick, the self-proclaimed all-rounder brings with him very different professional experiences: Whether as journalist or Texter for different on-line formats within the nourishing range, its love for the language accompanies the studied sport and nourishing scientist already its whole life. To make complicated understandable, is thereby one of its favourite tasks. In a charming way, he also garnishes dry topics with the necessary spice.

Category: Kommunikation, Menschen, Kontinuierliche Weiterentwicklung

New Addition to the Text & Social Media Division

Written by Anett Michael on Nov 21, 2019 11:21:00 AM

Lisa Kleffner is not really new at Blackbit: In 2007, the native of Eichsfeld already completed an internship in our agency. 12 years and a master's degree later, she now joins our team and starts at Blackbit as a trainee in the area of social media, text and content. Her interest in learning new things in a focused way will also enrich Blackbit clients in the future. Text-safe she maintains the social media presence of our clients and develops ideas for representation by means of image, text and video formats.

Category: Processes

From Start-Up to Marketing Agency

Written by Anett Michael on Aug 29, 2019 3:49:05 PM

After having breathed start-up air for over a year, Dennis Tzscheetzsch has now joined Blackbit in search of personal development and new challenges. As an SEA expert he is now strengthening our online marketing team.

Category: Processes

From School Trainee to Senior Developer

Written by Anett Michael on Aug 29, 2019 3:49:04 PM

Our developer office is filling up! Christoph Klöppner joins the Blackbit team from now on. With over 20 years of professional experience in the field of application development, the certified computer scientist implements a wide variety of web projects based on the digital commerce framework Pimcore.

Category: Processes

Lossless Transformation of Data Models Into Pimcore

Written by Anett Michael on Aug 29, 2019 3:49:03 PM

Perfectly structuring product and customer data for the online shop, marketing channels and sales processes is no easy task. When creating a data model, numerous factors must be taken into account so that the data can be efficiently maintained and stored and processed with high performance.

Category: Processes

Why IT-Projects Fail in the Context of Digitalization

Written by Anett Michael on Aug 29, 2019 3:49:02 PM

In times of digitalisation, society, technology and customer requirements are changing at an unprecedented speed. In order to keep pace with these rapid developments and differentiate themselves from competitors, more and more companies are launching their own projects to modernize their IT architecture. But what requirements will IT systems have to meet in the future? And how is a project to be managed in order to make the company's work culture sustainable?