Digital Commerce Blog.

Lisa Kleffner

Mit einem Masterabschluss in Germanistik bringt Lisa Kleffner ein ausgeprägtes Gespür für Rechtschreibung und Grammatik mit. Bei Blackbit ist sie als Trainee für Social Media, Text und Content zuständig. In ihrer Freizeit liest sie gerne Bücher von Patrick Salmen und beschäftigt sich bei ausgedehnten Spaziergängen mit ihrem Hund.

Latest Articles

Category: Menschen, Digital Commerce, Infrastruktur, Kontinuierliche Weiterentwicklung

We Are Growing - Now Also Internationally!

Written by Lisa Kleffner on Jun 9, 2020 8:21:04 AM

"The shortage of IT experts has long since affected not only the IT industry, but the entire economy as well as administration, authorities and science", explained Bitkom President Achim Berg in the Handelsblatt vom 28.11.2019. Every vacant position costs sales, burdens the ability to innovate and slows down the digital transformation.

Category: Digital Commerce

With Pimcore and xt:Commerce to an Appealing E-Commerce Platform

Written by Lisa Kleffner on Jun 8, 2020 10:02:25 AM

The bicycle and fitness retailer Fitstore24 operates not only a stationary trade, but also an online shop with a comprehensive range of bicycles and accessories as well as other fitness related articles.

Category: Menschen, Digital Commerce

Our First Site Manager in Kiev

Written by Lisa Kleffner on Jun 8, 2020 9:52:17 AM

In January 2020, we were able to recruit a location manager with extensive know-how for our first branch in Kiev: Alexander Strizhakov is the head of our staff in Kiev, he coordinates the expansion of the team and manages it. The Ukrainian draws on his many years of experience as a client advisor and risk manager. With his "nothing is impossible" attitude, problem solving is his main focus. Alexander makes sure that the work processes are correct and trouble-free.

Category: Menschen, Digital Commerce

Further Growth in Frontend Development

Written by Lisa Kleffner on Jun 8, 2020 9:34:52 AM

We are pleased to welcome another addition to our new development team in Kiev: Yaroslav Sayenko will be responsible for our German and international customers in the future and will be dedicated to the development of sophisticated web applications. The developer has two and a half years of professional experience and skills in jQuery, CSS and HTML. His greatest passion is Single-Page-Applications like Vue.js and React.js.

Category: Processes

Netid: The Alternative to the Dying Cookie

Written by Lisa Kleffner on Mar 3, 2020 4:26:28 PM

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on the data protection and privacy of internet users. The Süddeutsche Zeitung wrote already in 2017: "Media and advertising industry feel threatened.", because potential customers could be lost with the cookie. In its article Death of the cookie, OMR, the citizens whose data are to be protected. E must therefore urgently find an alternative with which advertisers can advertise in a legally compliant manner.

Category: Processes

New Full Stack Developer in the Blackbit Team

Written by Lisa Kleffner on Feb 28, 2020 1:36:24 PM

Since the beginning of October Jan Wieland supports us as a full stack developer. Since 1985, almost all facets of IT have been on his way. For example, he worked in IT support at TÜV or in PC production at Siemens. At Blackbit the all-round developer uses his know-how in front- and backend development. His focus is on both backend functionality and user-friendly handling in the frontend.

Category: Processes

Advertising That Goes Astray?

Written by Lisa Kleffner on Feb 28, 2020 1:35:59 PM

If you follow the debate on the use of personalized advertising, two topics keep coming up: Cookies and >span>  artificial intelligence (AI). While cookies are the technical basis for the delivery of personalised advertising, the AI aims to optimise advertising. In this context, the question arises as to what targeted advertising on the Internet should look like in the future, as cookies are gradually becoming obsolete.

Category: Processes

New Frontend Developer in Team Kiev

Written by Lisa Kleffner on Feb 28, 2020 1:35:57 PM

With in our Blackbit family we introduce Vitalii Buga as frontend developer of our new Ukrainian team. With a degree in computer science and several years of professional experience, the Ukrainian uses his extensive knowledge of web applications in frontend development. Vitaliis' goal of making the user experience and the functionality behind it as user-friendly as possible finally brought him to the frontend. 

Category: Kommunikation, Kontinuierliche Weiterentwicklung, Processes

With Internal Ticketing for an Attractive User Experience

Written by Lisa Kleffner on Dec 18, 2019 1:20:00 PM

Hamburg@work | Digitalcluster.Hamburg, the largest cross-industry networker in the North, offers a platform where entrepreneurs, players and opinion leaders can exchange ideas on all aspects of digitisation. The aim is to think outside the box and discuss experiences, objectives and problems. In order to realise this online and onsite, Hamburg@work offers its members the possibility of booking various events. And we have transformed this ticketing - naturally, to offer members a more pleasant user experience.

Category: SEA, Digital Marketing

Extension of TV Campaigns: Smart Remarketing for CRB

Written by Lisa Kleffner on Dec 16, 2019 12:00:00 PM

The chemical laboratory CRB Analyse Service GmbH has been on a steady growth course for years and already successfully uses various digital marketing channels. In order to increase the target group, the Hardegs-based company now relied on TV advertising for the first time and commissioned Blackbit to create an advertising spot.