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Stefano Viani

Stefano Viani

Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.

Which e-commerce platform or online store is the fitting one?

Which e-commerce platform or online store is the fitting one?

The strong growth of online retail in the German market, which was additionally driven by the Corona pandemic, is attracting more and more companies to the Internet. They need their own online store to cope with the change in consumer buying behavior and to compensate for the drop in sales in brick-and-mortar retail. But how do you find the right e-commerce platform or the best store system for your business?

Pimcore X takes off!

Pimcore X is here - the most important facts about the new version

On May 11, Pimcore X was released: The new version offers increased performance and new features for efficient collaboration on product data, digital assets and other content.

The long-awaited release of Pimcore X is finally here! The most important news right away: Technologically, the framework has been put on a new, faster footing with the help of the Pimcore community. Pimcore X is more powerful and leaner than all previous versions. The developers achieved this with Symfony 5, PHP 8 and ExtJS 7. As the world's leading PHP framework, Symfony offers the best prerequisites for efficient developments based on Pimcore. This makes the developers in house happy!

BVDW Agency Ranking: Blackbit in Top 100

Blackbit ranks 12th in BVDW ranking of fastest growing agencies

The current BVDW ranking of German Internet agencies this year again draws a topography that tells of the ups and downs of the market, and offers orientation in the industry.

The Bundesverband Digitale Wirtschaft (BVDW) e.V. (German Association for the Digital Economy) recently published its annual Internet agency ranking - the most important thing up front: Blackbit continues to grow despite the Covid 19 crisis and once again makes up places in the ranking.

E-commerce goes D2C: the trend of direct sales

Big brands are pioneers in D2C marketing

Covid-19 had an impact on pretty much all areas of society and unexpectedly made 2020 a record year for online retail. What developments will shape e-commerce in 2021?

One of the big buzzwords in the current year is D2C - Direct to Customer. It describes a development that some big brands already initiated years ago: More and more well-known manufacturers are skipping the trade and marketing their products directly to fans and friends of their goods.

#DDA21 – The essential thing is to be there!

The #DDA21 was an inspiring show-off of the digital industry

We followed the live broadcast of the award ceremony of the coveted Digital Award with great excitement and congratulate all the deserving winners.

For more than seven years, the DDA has been considered one of the most important awards for outstanding digital creations. This year again, achievements of special creativity and innovation in the digital economy were honoured with the award.