E-commerce has long since ceased to be a new trend, but has become an integral part of the retail trade - and continues to grow in importance: while stationary trade will only grow by around 1% in 2018, online retail will generate almost 10% more sales than in the previous year (source: Handelsverband Deutschland).
In order to support stationary merchants in taking the step into the online market and to demonstrate the advantages of integrating both sales worlds, the Bundesverband Digitale Wirtschaft (BVDW) e.V. has published the guide "The 8 steps of Connected Commerce".
Blackbit Managing Director Stefano Viani also shares his digital commerce experiences in the broschure, which is available free of charge. In an interview, he elicited exciting information from magnalister- founder Peter Mähner about the potential and obstacles in connecting online marketplaces.
An Overview of the Stages of Connected Commerce
On their way to making a purchase, customers no longer distinguish between offline and online. Much more important to consumers than the place of purchase is a high individual service quality. Successful companies therefore increasingly rely on seamless support for all touchpoints that are relevant to their target group. It is precisely this interlinking of all customer contact points and the connection of stationary and online trade that Connected Commerce is about.
The following 8-step model is clearly explained in the chapters of the current BVDW guide using practical examples:
Stage 1: Awareness raising of the stationary trade
Step 2: First steps and experiences online
Level 3: Electronic merchandise management system
Stage 4: Connection to established platforms with sub-range
Step 5: Strengthen online presence with a full range solution
Level 6: Learn and apply cooperative thinking & acting both online and offline
Step 7: Sharing the advantages of local locations
Step 8: Identify new business opportunities from the link and develop services
To Whom Is the Bvdw Guideline Addressed?
The BVDW brochure is aimed primarily at stationary traders who want to familiarize themselves with the topic of Connected Commerce or who want to develop themselves further in this area. Regardless of whether you as a retailer are not yet represented online, have made your first digital experiences or already have a diverse presence on the Internet - the guide shows you suitable ways to advance your own digitization and linking of your retailer activities.
Individual Connected Commerce Consulting
You want to use the potential of Connected Commerce for your business success, but don't know how? Whether it is the development of new business strategies or the choice of the appropriate technology for implementation - we are happy to support you with our digital commerce know-how. Arrange your consultation appointment now.