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BVDW Guide: The 8 Stages of Connected Commerce

E-commerce has long since ceased to be a new trend and has become an integral part of retailing - with its importance continuing to grow: while brick-and-mortar retailing only grew by around 1% in 2018, online retailing was able to generate almost 10% more revenue than in the previous year (source: German Trade Association).

BVDW Connected Commerce GuideIn order to support stationary retailers in their step into the online market and to show the advantages of integrating both sales worlds, the Bundesverband Digitale Wirtschaft (BVDW) e.V. has published the guide "Die 8 Stufen des Connected Commerce".

Blackbit CEO Stefano Viani also shares his digital commerce experiences in the brochure, which is available free of charge. In an interview, he elicited exciting information from magnalister founder Peter Mähner about potentials and hurdles in connecting online marketplaces.

The stages of Connected Commerce at a glance

On their way to making a purchase, customers no longer distinguish between offline and online. Much more important to consumers than the place of purchase is a high individual quality of service. Successful companies are therefore increasingly relying on seamless support for all touchpoints that are relevant for their target group. Connected Commerce is about precisely this dovetailing of all customer contact points as well as the connection of brick-and-mortar retail and online retail.

The following 8-stage model is clearly explained in the chapters of the current BVDW guide using practical examples:

  • Stage 1: Sensitisation of stationary trade
  • Stage 2: First steps and experience online
  • Stage 3: Electronic merchandise management system
  • Stage 4: Linking to established platforms with partial
  • Stage 5: Strengthen online presence with a full-range solution
  • Stage 6: Learn and apply cooperative thinking & action both online and offline
  • Stage 7: Share advantages of local locations
  • Stage 8: Identify new business opportunities from linkage and develop services

Who is the BVDW guide aimed at?

The BVDW brochure primarily addresses stationary retailers who want to familiarise themselves with the topic of connected commerce or develop further in this area. Regardless of whether you as a retailer are not yet represented online, have had your first digital experiences or are already present in many ways on the internet - the guide shows you suitable ways to advance your own digitalisation and linking of your retailer activities.

Download BVDW Connected Commerce Guide

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