Digital Commerce Blog.

Category: Digital Commerce

With Pimcore and xt:Commerce to an Appealing E-Commerce Platform

The bicycle and fitness retailer Fitstore24 operates not only a stationary trade, but also an online shop with a comprehensive range of bicycles and accessories as well as other fitness related articles.

Apart from an uncomplicated administration of his data Fitstore24 wanted a new version of his shop system in a contemporary, modern design with a very easy handling of the online shop.

A mobile optimization of the shop should guarantee the customers an appealing shopping experience also on their mobile device.


To meet these requirements, we have equipped Fitstore24 with the PIM system Pimcore. Data from the enterprise resource planning system are now imported into Pimcore and then sent to the new xt:Commerce shop we have set up.

Thanks to PIM system with speed for easy data management

As the supervising digital commerce agency, we set up a PIM system, the flexible open source framework Pimcore, for the sports retailer to simplify the management of his data. Data imported into Pimcore from the ERP system can now be easily maintained and exported. In addition, the web-based platform can be conveniently operated from anywhere.

The powerful PIM system facilitates the structured maintenance of product information, as all information is maintained in one place only, thus eliminating the need for time-consuming manual entry of individual data. The processed data is automatically transferred from the PIM system to the shop system and to the xt:Commerce Contentmanager.

Play with the BB product filter according to other rules

On the online platform we have built in a filter navigation for Fitstore24:


With our xt:Commerce Plugin – BB Product Filter we equip the shop with useful filter functions. Among other things, this allows users to limit the variety of products to the articles relevant to them. When searching for the right bike, the prospective customer can now filter the comprehensive range of products very conveniently, e.g. by brand or frame size. The user decides whether to select only individual filter criteria or to combine several, as a result, options that do not apply are hidden. The parameters of the BB product filter can be individually adapted to the requirements of an online shop.

With the newly added frame configurator, the online shop offers its visitors a tool that determines the individual frame size for the respective prospective customer by specifying the stride length and consequently plays out the suitable bikes.

Another special feature of the website is the Infocenter: There, shop visitors interested in sports will find blog entries on the subject of cycling, e-bike and fitness advice.

Now with our plugin, make the presentation of your website even more user-friendly!

Profit from our plugin and find out here how you can use product filters effectively:

7 Eigenschaften effektiver Produktfilter im Shop

Written by Lisa Kleffner on Jun 8, 2020 10:02:25 AM