Digital Commerce Blog.

Category: Digital Commerce, Marke & Marketing, Digital Marketing, Brand & Marketing

High scalability and flexibility at website level with Pimcore


In the course of the website relaunch of the hotel to the north, our client HRG Hotels from Berlin had concrete ideas and requirements, which required a good portion of creativity from our development team. A challenge that we gladly accepted!

Due to the variety of hotels in the portfolio of the growing company, the new website architecture should be very flexible, scalable, clear and easy to maintain.

Scalable and flexible in the case of the operating company HRG means: best possible and uncomplicated integration of new hotels into the existing website design with only minor individual adjustments. This was a basic requirement, because sustainability and efficiency also play a major role in the design of a website architecture if it is to grow with the company.

Due to the large number of different output devices, it should also be possible in future to output the available content on all common devices without time-consuming manual adjustments.MockUp_iphone+Monitor_HotelDesNordens_1500px-1

Efficient content creation with the Ultima CMS toolbox for Pimcore

Our experience shows: Our in-house Pimcore plugin "Ultima-CMS-Toolbox" is the optimal tool to meet the requirements of efficient content maintenance.

Thanks to its intuitive usability, the plugin makes regular content maintenance much easier. The user can easily create individual content within a secure framework by using defined design elements
and spend it. This is a feature that should not be underestimated, as it allows even less experienced employees to maintain the website without risk. The content is also automatically adapted to the requirements of different devices - quite practical, since professional website maintenance is inherently time-consuming and every minute saved is worth its weight in gold.  

Due to the international clientele, it is a matter of course for the Berlin hotel chain to be able to manage the content in different languages. The multi-language architecture of Pimcore makes this possible in an easy way.

With integrated booking engine to a higher conversion rate

Furthermore, it was important to increase the booking comfort for the guests and to meet the requirements of a modern hotel homepage. Therefore we enriched the developed concept additionally with a booking engine, which can be implemented into the website architecture without any problems. In the future, customers will also be able to access special offers easily via corresponding rate codes.

At the end of the project, we are happy to report a satisfied customer, who will continue to conquer the market in the future with a modern, efficient and secure company side.

Written by Matthias Föckeler on Apr 1, 2020 5:41:20 PM