Digital Commerce Blog.

Category: Processes

Netid: The Alternative to the Dying Cookie

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on the data protection and privacy of internet users. The Süddeutsche Zeitung wrote already in 2017: "Media and advertising industry feel threatened.", because potential customers could be lost with the cookie. In its article Death of the cookie, OMR, the citizens whose data are to be protected. E must therefore urgently find an alternative with which advertisers can advertise in a legally compliant manner.

netID SvenBornemannSven Bornemann, managing director ofnetID, believes that something has to change in the next 1.5 years. "We need an alternative and we need it now! It is only a matter of time and the deathblow of the cookie has already been given".

span>The European netID Foundation (EnID) specifically addresses these requirements and focuses in particular on convenient data management for the Internet user!

Advertising Identity: The Business Model of netID

The European netID Foundation (EnID) was founded in 2018 by the Media Group RTL Germany, ProsiebenSat.1 and United Internet. With the open login standard netID, the EnID foundation places the data sovereignty of each individual user at the center of its activities. The free registration at netID is very easy: Up to now >span>, GMX, 7Pass, Mediengruppe RTL, ProsiebenSat.1 and 1&1 offer a free netID account with individual netID Privacy Center. So if you are already registered with one of the mentioned providers, this login can also be used for netID.

netID Login

With netID to more privacy and data sovereignty

The offer of the netID partners covers the areas of news, entertainment, shops and more. An example to be mentioned would be C&A. If a prospective customer wants to register at C&A and browse the shop, he can create a user account at C&A with his own netID access data. The user data (name, address, date of birth, etc.) provided as a result will be passed on to the netID partner - in this case C&A - with the explicit consent of the user. netID does not act as an independent identification, but shares information between the netID providers. You can choose which personal data you provide and organize this in the netID Privacy Center: It is possible to expand your user data, remove some selected information or delete everything. This means that the control of their own data lies exclusively with the user himself. It provides maximum insight into who is processing and using which data and when. In addition to data sovereignty on the part of the Internet surfer, the European netID Foundation also pursues the goal of providing all participants with user-defined advertising: If you as a user do not contradict, you will be tracked via your netID and receive personalized advertising.

netID-PrivacynetID offers as Advertising Identity the alternative of the cookie: Finally there is a chance to offer the user the surfing privacy he wants and is also a real option for the digital economy.

Written by Lisa Kleffner on Mar 3, 2020 4:26:28 PM