Blackbit has been a Google Partner since the beginning of the program and once again meets the requirements for the certification, which stands for the highest quality in online marketing and distinguishes us as competent as well as trustworthy partners.
E-commerce has long since ceased to be a new trend and has become an integral part of retailing - with its importance continuing to grow: while brick-and-mortar retailing only grew by around 1% in 2018, online retailing was able to generate almost 10% more revenue than in the previous year (source: German Trade Association).
Consulting the online shopping list in the supermarket, ordering clothes from the comfort of your couch via tablet and picking them up in the shop or ordering a grocery box including recipes to take home - more and more consumers prefer a combination of online and offline purchases. What matters to customers is not which channels they use to get the products they want, but that they are offered a convenient, frictionless shopping experience.
Unique and unmistakable: Isn't that what every company wants to be? In other words, isn't that what everyone wants? In e-commerce, there is no such thing. If you look at different online shops, they are often arbitrary and interchangeable. As a reseller, it is difficult to differentiate oneself through the products - the assortments are often congruent. The shop systems are also becoming more and more similar. Today, still three steps ahead, competitors are catching up at a rapid pace and are also upgrading with technical innovations - faster than you can even think of "innovation". Everything blurs into a grey mass: similar products, identical customer approach, yawning boredom.
"Form follows function" - that means no unnecessary decoration, no ornate embellishments. But how does this motto affect web design today? Influenced by Bauhaus, the motto is an expression of a radical idea of pure functionality. Bauhaus and Deutscher Werkbund set themselves the goal of educating people to "good form". It was all about the simplicity of things: "Less is more" - less is sometimes more. But less is sometimes also boring.
Making customer service open, transparent and satisfactory for both sides is admittedly a challenge in times of shitstorms and rating platforms. Fast direct contact with customers via messenger apps is expected to improve the service of many companies in the future - but is still in a gray area from a legal perspective.
In order to retain customers, of course, you have to win them over in the first place. In times of saturated markets, however, this is neither easy nor inexpensive. A wide variety of quasi-interchangeable products allows online shoppers to be extremely selective. It wasn't only with the advent of price comparison portals that bargain hunting on the web has become a veritable popular sport.
The technology of the Internet of Things is still in its infancy. According to forecasts, however, more than 26 billion networked devices worldwide will dominate our everyday lives and communicate independently with each other as early as 2020. But what does this development mean for digital marketing?
The supermarket shelves send advertisements to the mobile phone, the car starts the heating at home and the fridge reports that milk is missing: practical life assistance, but what actually happens with this information? What data is collected, who has access to it, how is it used? The topic of data protection and misuse of the technologies of the Internet of Things is increasingly coming to the attention of the IT industry.
The digital revolution scares some people, others use its destructive energy to catapult themselves and their companies to the top of this revolution. Mikhail Bakunin already knew dialectically in 1842: "The pleasure of destruction is at the same time a creating pleasure!". So today, Uber is squeezing the traditional business of passenger transport and Airbnb is forcefully breaking a big chunk out of the hotel industry. So what is the recipe for success of these young revolutionaries?
Everyone was talking about the Internet of Things in 2015 - and it will probably be with us for the next few years. This refers to the trend that it is no longer just people who call up or add web data on their PCs, but that "intelligent" objects are increasingly connected to the internet. Through this networking, devices, switches or sensors communicate independently and perform various tasks for their users.
On the bus, on the way to work, during a break or at home in front of the TV: those who have a smartphone - and that is now around 46 % of the German population - are increasingly surfing and shopping with it while on the move. In Germany, more than 30 % of web searches were already made via mobile phones or tablets in 2014, while online retail sales already doubled in 2015 compared to the previous year - and the trend is still rising ("Online-Kaufverhalten im B2B-E-Commerce" ibi research/VOTUM 2015).