What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on the data protection and privacy of internet users. The Süddeutsche Zeitung wrote already in 2017: "Media and advertising industry feel threatened.", because potential customers could be lost with the cookie. In its article Death of the cookie, OMR, the citizens whose data are to be protected. E must therefore urgently find an alternative with which advertisers can advertise in a legally compliant manner.
Since the beginning of October Jan Wieland supports us as a full stack developer. Since 1985, almost all facets of IT have been on his way. For example, he worked in IT support at TÜV or in PC production at Siemens. At Blackbit the all-round developer uses his know-how in front- and backend development. His focus is on both backend functionality and user-friendly handling in the frontend.
At this years Pimcore Inspire Conference in Salzburg our developer Jan Walther was awarded as Most Valuable Pimconaut of the Year 2019. With this award he is honored for his special engagement in the Pimcore community: Of the more than 200 developers who already work regularly on the open source project, Jan Walther has submitted the most and most influential GitHub contributions to Pimcore.
If you follow the debate on the use of personalized advertising, two topics keep coming up: Cookies and >span> artificial intelligence (AI). While cookies are the technical basis for the delivery of personalised advertising, the AI aims to optimise advertising. In this context, the question arises as to what targeted advertising on the Internet should look like in the future, as cookies are gradually becoming obsolete.
With in our Blackbit family we introduce Vitalii Buga as frontend developer of our new Ukrainian team. With a degree in computer science and several years of professional experience, the Ukrainian uses his extensive knowledge of web applications in frontend development. Vitaliis' goal of making the user experience and the functionality behind it as user-friendly as possible finally brought him to the frontend.
Hamburg@work | Digitalcluster.Hamburg, the largest cross-industry networker in the North, offers a platform where entrepreneurs, players and opinion leaders can exchange ideas on all aspects of digitisation. The aim is to think outside the box and discuss experiences, objectives and problems. In order to realise this online and onsite, Hamburg@work offers its members the possibility of booking various events. And we have transformed this ticketing - naturally, to offer members a more pleasant user experience.
Advertise on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is still hardly perceived as an attractive advertising medium. Wrongly so, in our opinion. That's why we have opened up YouTube as an additional communication channel for our client CRB Analyse GmbH and here we provide an insight into the most important aspects of YouTube advertising.
After having breathed start-up air for over a year, Dennis Tzscheetzsch has now joined Blackbit in search of personal development and new challenges. As an SEA expert he is now strengthening our online marketing team.
Our developer office is filling up! Christoph Klöppner joins the Blackbit team from now on. With over 20 years of professional experience in the field of application development, the certified computer scientist implements a wide variety of web projects based on the digital commerce framework Pimcore.
Perfectly structuring product and customer data for the online shop, marketing channels and sales processes is no easy task. When creating a data model, numerous factors must be taken into account so that the data can be efficiently maintained and stored and processed with high performance.