Growth with the help of multilingual websites
It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge when opening up new European or global markets. For 10% of SMEs, a lack of language and cultural skills is an obstacle to the internationalization of their company. However, expansion is often worthwhile because there are potential customers for many products, especially in neighboring countries and in similar cultural circles. Targeted marketing activities can open up these new customer groups. Of course, this also includes a multilingual website.