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Fitstore24: Fit for the run on sporting goods thanks to Pimcore

Optimized online shopping thanks to Pimcore and redesign

Fitstore24 easily coped with the huge rush for products related to sports and fitness during the first lockdown: made fit with new functions and a Pimcore system for processing, the sports mail order company in its new design was able to unexpectedly book a large number of orders and easily manage the data volumes that arose.

Whether it was e-bikes or yoga mats, jump ropes or running shoes, everything to do with physical activity was more than in demand in Digital Commerce during the initial closures due to Corona and the period that followed. People were pushing outdoors, devoting themselves to running, cycling, hiking and many other outdoor activities. The appropriate accessories could not be missing. Closed stores led customers in search of information and a wide range of products to the online stores.