Social media marketing experts and marketers discussed how to implement successful advertising measures on Facebook at the first German Facebook Ads Camp on May 5, 2017 in Cologne. In conjunction with Instagram, the social network has become one of the largest advertising platforms worldwide - with 1.8 billion monthly users on Facebook and 500 million users on Instagram. The Facebook Ads Camp offered a full day to exchange ideas about efficient ad design and distribution.Joining us was our in-house social media expert and vice-chairman of the BVDW (Bundesverband Digitale Wirtschaft) social media focus group, Michael Koch, who led the discussion panel on Facebook campaign optimization.
September was digital and social, because on September 14 and 15, 2016, the dmexco took place in Cologne. On these days, the entire digital marketing elite met to exchange ideas on topics related to innovations, trends and developments in digital marketing. The Bundesverband Digitale Wirtschaft (BVDW) e.V. was also represented at this event with expert talks, guided tours and a trade fair stand. Also in the bag: the new Social Media Compass 2016/17, which is now available as a free download.
A glance at the calendar, checking emails, coordinating appointments, keeping track of time - the phone rings, the messenger flashes and the intranet is there, but it is only really used on leap years, especially since there is no real benefit. We are surrounded by tools that are individually very useful, but in sum inhibit productivity.
Today, social media offer companies huge potential in the area of customer relationship management. Increasingly, Facebook, Twitter and other social media sites are turning busy customers into data providers and partners in the development of products and business areas. To help you get to know your customers better, customize your offerings and enhance your company's reputation, we've put together 11 tips for successful social customer relationship management (sCRM).
If you regularly browse the statistics of your Facebook fan page, you may have already discovered them: the new Insights for local businesses. The tool has been available in the U.S. since November 2015 and has now been rolled out to German-speaking countries. We present the most important functions and advantages for advertisers.