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What must a cookie banner look like today?

Is your cookie banner up to date?

Current ruling of the BGH

Not only since the entry into force of the GDPR anno 2018, the question of the design of legally compliant cookie banners leads to some question marks. But especially as a website or store operator, it is essential to be on the safe side at this level. Those who do not want to run the risk of being warned due to formal errors are faced with the task of implementing the current guidelines as soon as possible.

netID: The alternative to the dying cookie

netID SvenBornemann

What would be a suitable alternative to the cookie? The EU Parliament is increasingly focusing on data protection and the privacy of Internet users. The Süddeutsche Zeitung already wrote in 2017: "Media and advertising industry feel threatened." because with the cookie, potential customers could be lost. The knowledge and inspiration platform for the digital and marketing scene OMR also reported in its article Death of the Cookie in December 2019 that digital business models are facing dramatic challenges.

Advertising on the wrong track?

Experts talk on the topic 'Is Advertising on the wrong track?'

If you follow the debate about the use of personalised advertising, two topics come up again and again: Cookies and artificial intelligence (AI). While cookies represent the technical basis for playing out personalised advertising, AI pursues the goal of optimising advertising. In this context, the question arises as to what targeted advertising on the web should look like in the future, because cookies are gradually becoming a discontinued model.