Digital Commerce Blog.

Category: Processes

Why IT-Projects Fail in the Context of Digitalization

In times of digitalisation, society, technology and customer requirements are changing at an unprecedented speed. In order to keep pace with these rapid developments and differentiate themselves from competitors, more and more companies are launching their own projects to modernize their IT architecture. But what requirements will IT systems have to meet in the future? And how is a project to be managed in order to make the company's work culture sustainable?

Blackbit shared experiences at the Hamburg@work BusinessBreakfast

As part of the "BusinessBreakfast | Unternehmen 4.0" event series of the Digital Cluster Hamburg@work, Blackbit Managing Director Stefano Viani recently gave a keynote speech on this exciting topic. Under the title "Knapp daneben ist auch vorbei: Why IT projects fail in the context of digitalisation" he shared our agency experiences of the last years and spoke about typical obstacles in the modernisation of IT structures.


Central factors that make IT projects fail in the context of digitisation:

  • Traditional software selection process
  • Lack of strategy & customer focus
  • Lack of commitment from the management
  • Lack of activation of employees
  • Wrong project method and unsuitable pricing model

In an expert interview with Hamburg@work CEO Uwe Jens Neumann, Stefano Viani summarizes the content of his presentation and reveals what makes for good cooperation between client and agency when implementing IT projects:

BB Blackbit April 2019

How can IT projects be successfully implemented?

igitisation demands new ways of thinking and procedures. In order to realize IT projects efficiently, within time and cost budgets and with the best chances for sustainable business success, we rely on agile methods based on the principle of Growth-Driven Design. You can read in our free e-book how this approach minimizes risks during the (re-)launch of digital commerce projects and leads to faster success:

You can also get an overview of our proven approach to the implementation of modern IT projects with the presentation slides of the Hamburg@work lecture:

Written by Anett Michael on Aug 29, 2019 3:49:02 PM